The number of stars means nothing

The truth about hotels is…

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First of all, forget labels like category or number of hotel stars. Hotels are only of two kinds:

  • MASS tourism oriented, or
  • Focused on NICHE tourism

If you identify yourself with the first one, stop reading right now. You don’t need this article and you’d only waste your time.

If you identify yourself with the second one, it means that you’re looking for an exclusive experience, so we have to make a further distinction. There are three types of niche accomodation facilities. The difference is made by people who work there.

Each professional in the field has a totally personal perception of his/her job, and the view of his/her vision has a great impact on the result.
The metaphor of the wanderer is highly significant to illustrate this concept.

 

Let yourself get carried away by this story, which has its roots in a distant past…

A wanderer sees a woman sweeping the floor at the entrance of an inn. The wanderer stops and asks the woman:
What job are you doing?

The woman looks upward and answers with an annoyed gesture:
Can’t you see? I’m removing the dirt left by the guests?”.

Going ahead with his journey, he finds a second woman that is doing exactly the same job, and he asks the same question:
What job are you doing?

The second woman puts the broom down and, showing the result of her job, answers:
I’m preparing this beautiful entrance for the next guests.
Along his way, the wanderer finds a third woman, sweeping the floor just like the previous two, and he asks her the same question:
What job are you doing?

The third woman stands up and proudly answers:
I belong to the staff that creates the wonderful experience of staying here.

The three of them did the same job, but their view, their focus worked toward three different directions, completely different for each one. The first woman concentrated on the material task of sweeping the floor; the second one on the final result; the third one felt the “mission” of improving the life of the guests who would spend their holidays in that accommodation.

That’s why there are three types of niche accommodation facilities: a peculiar style, far from the mass oriented, is not enough. It’s not enough that every room has a different theme and it’s related to a “higher” concept.

It’s not enough that everyone does their job well. To guarantee a unique experience, those who work there must always keep in mind the future benefit that every action will cause.

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Let’s sum it up, how did the three women of the story answered? If you have travelled you probably got in touch with these three types of hospitality:

  • A) The one focused on the rooms already rented, seeing them as “things to fix up”
  • B) The one focused on the services still to provide, seeing them as “things to prepare”
  • C) The one focused on the real purpose of the place, creating the transformation of the people who will come.

You’ve already understood that this accommodation can offer you the best experience of all, right? The answer is in that little word: transformation.

Taking people from a condition of stress, tiredness and confusion to reconnect with their own essence is not something that happens by chance, immediately after you arrive in a beautiful hotel.
Instead, it’s a delicate process that happens indirectly, through little attentions and subtle actions that every professional makes inside that living organism that is the guesthouse: the activity for the guest.

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As a matter of fact, something strange happened to us since we created this place. A sort of spell, that confused and scared us in the beginning. People arrive one way and they leave in a different way, but it’s not just a cliché. In the most desperate situations, it happens that the guest comes here full of negativity and rage… and after the first night he/she becomes our best friend, tells us about his/her life (often in tears for emotion), doesn’t want to leave and calls everyone to recount the experience.

But how is that possible? Studies have shown that no one, not even the strongest person, can get in touch with a context without being influenced, without being somehow conditioned in one’s thoughts and behaviour.

So, those who arrived doubtful, because we don’t have an English garden, become the first fans of the spontaneous Mediterranean flora, and those who complained at the check-in because we have no reception hall become enthusiastic of the “essential” atmosphere and care for the guest “unmediated” by counters or check-in desks.

 

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“Influencing the context of experience contributes to quality of life. It’s good to see normal people do extraordinary things”.

Eusebio Gualino

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Of course, just as evolutional context improves people, involutional context makes them worse.
Try to spend a weekend in a niche accomodation, nice but run by a woman of the first type. You would go back home with your hair standing on end, more tense than before.

L’Essenza is not here to refresh your room once you’ve gone away, neither to prepare it for your arrival. L’Essenza exists to reset your senses. Its focus, our desire, is to craft for you “the wonderful experience of staying here”. Remembering with you every day the scent that soil has. Allow you to see again every night the starry sky in the middle of the countryside. Let you listen to the crickets, each time as if it was the first time. Make you taste an ancient fruit of the island, caress your skin with the softest sheets.

And if a wanderer asked us:
What job are you doing?
Well, we would answer without hesitating: “We’re part of the staff that creates the number one sensory experience in Sardinia”.

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If you don’t want to end up with a heavier conscience than when you left home, and as a nervous wreck, instead of life-giving ideas, choose your destination with care. Save your holiday and book now:

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